The pace of technology gives everyone the false sense that they can become a viral success overnight.
The truth is, on social media, it’s more human than it is technology.
Social media is a means of channeling word of mouth.
Word of mouth doesn’t happen over night. It happens over months and years.
You build a reputation for consistently meeting the expectations of the word of mouth.
It’s a long haul, but that shouldn’t deter you. This is the best time to build an audience ever.
Today you don’t have to go through big publishers or traditional routes to get your message out. You can build an audience on platforms that already have massive attention.
Be open. Be vulnerable. Be authentic. That’s what people want.
It’s funny, we want to be seen as perfect and without mistakes, when that’s exactly what people want to see. They want to see how you face adversity.
The story is what grabs people’s attention.
The longer you have their attention, the more your message spreads. The more your message spreads, the more people you can impact.
Don’t forget to be human.