It’s October. Crisp fall days here in western NY. I’m feeling a bit nostalgic.
Soon, in November, I’ll be quitting my full-time job. Something I’ve had for the last 7 years. Every week, Monday though Friday, a 45 minute drive to work.
Right now I am working part-time to transition to full-time founder. I work Thursdays and Fridays on the product, and Monday - Wednesday at my job.
The free time is amazing. I can do whatever I want with it. I can write this post. I can work on my business. I can help my friends. I can stay home.
One thing I’m noticing, is that my work time is sacred. If I don’t make it happen, it disappears.
This doesn’t mean that I should be working long hours everyday. I never want to do that. But I should be doing some work almost every day. Consistent work towards goals is the only way to grow a venture.
Speaking of goals, I don’t have enough at the moment. I tend to work well with deadlines and goals, and so I should be making more.
I know that I want to be using Google Ads to grow the business. I have had a lot of success with search, and want to continue to write content, but if I can create a profitable scaled solution using advertising (and steal a competitor’s thunder), then I will be creating an engine that will drive growth for the long-term.
FB ads are okay. I’m not big into social. I don’t see it as a way that I like to interact with customers. That’s something I would hire out one day.
But Google ads, and a more B2B business, is how I like to do things. Something that’s less personal and mostly a solution to someone’s problem that they can implement right away without talking to me.
Just like everything else I have learned, I will probably be taking a few courses and going over some advanced ways to grow a product using Google ads. I want to continue running this show for as long as I can.
I will be running Closet Tools hard for another year or so. I will be coming out with some more advanced features, more pricing tiers, and more products. There’s so much room in the space for growth, it’s almost unbelievable.
I’m thinking I can push the product to 1MM ARR. That’s the goal I have for myself. That would be 2750+ active customers (assuming the price doesn’t change). That’s not a huge number. It’s actually really achievable. Especially with good sales and acquisition (and retention).
I want to start a few more personal projects in the next year or two. Stuff that helps me grow as a person. I’d like to be exercising daily, and getting in the Bible more. I’ll probably be creating resources and products in those spaces.
One space that I would like to make products for is the Homeschooling space. It’s the fastest growing form of education in the USA. There’s not a lot of innovation there.
Another space is kids toys. I’ve got electrical engineering experience, embedded programming experience, and can market physical products. I think it would be a lot of fun, and the kids toys space is massive.
I wouldn’t be surprised if I make businesses in a lot of different niches. I don’t like to be tied down, and I like to use my skills in as many areas as possible.
For now, I am just excited to be working on Closet Tools full-time soon. It’s the first step to our dreams coming true.