Finding your audience

When you're true to yourself, what you say will resonate with people like you.

August 16, 2023

Everyone, every day, is making decisions about how to spend their time effectively.

We all make different decisions about how to spend our time because we all have different contexts. Our personalities, interests, skills, location, relationships, health, etc.

In my life I have:

  • A wife and 4 kids (soon 5!)
  • A SaaS business I run from home
  • A house with land and a creek
  • A belief and conviction in Christianity
  • A desire to help people

The advice I give is based on this context.

The advice I need is based on this context.

The majority of people out there are not like you at all. You would never make the decisions they make, and they wouldn’t ever take the time to listen to what you have to say.

The context is too different. What they have to say doesn’t sit right with you. What you have to say doesn’t sit right with them.

Those people are not your audience.

But, there are people out there that have an eerily similar life situation to you.

There are people out there who want the same life situation as you in the future.

There are people who wouldn’t want to be like you, but they admire what you’ve done.

There are people who like the way you speak/write and it’s easy for them to digest.

There are people whose life would change for the better if they heard what you had to say.

Those people are your audience.

When you’re trying to build an audience, it’s important to be true to yourself.

An audience isn’t just about monetizing a group of people.

It’s about finding your people and resonating together.

This energy builds new things and causes people to grow. We can all learn something from each other.

When you say something, it resonates with them. When they say something, it resonates with you.

This resonance causes people to think, grow, learn, feel, perceive.

And if what you say doesn’t resonate with someone? Not a big deal.

They’re not like you. You’re not like them. It’s okay.

Your audience is out there, and you won’t find them unless you put your true self out there.

So, put yourself out there. Share what you have to share.

It might change someone’s life. And that life might just be yours.