People don’t know who you are.
You have your own, tiny little circle of people that know you, but the people you want to reach don’t know you.
How do you get in front of the people you want to reach?
Follow people who like stuff that you do. Some of them will follow you back.
You can create a following a little bit everyday.
In the words of Yann Girard:
Follow people who like stuff that’s similar to yours.
Follow people who follow people who put out similar stuff to yours.
And then some of them will check you out.
They will check out your stuff.
And then some of them will follow you back.
And then you have to put out good stuff.
Over and over again.
It really is that simple.
Did I mention he has hundreds of thousands of people who read his stuff every month?
The truth is, you can do the same thing.
What he says isn’t revolutionary. What he says isn’t necessarily ground breaking.
He just got in front of the people who wanted to listen to what he had to say.
Who wants to listen to what you have to say?
You can find out a little bit every day. Over and over again. It’s really that simple.